Category: Uncategorized

Traditional networking is a bit awkward. You walk into a room full of strangers, clutch a name badge like a lifejacket, and spend 20 minutes having the same conversation on loop. “So, what do you do?” *nervous laugh* “Oh, that’s interesting!” It’s exhausting, and honestly, most of those business cards end up in a junk…

Let’s be honest. You’ve never needed a Pakola. It doesn’t hydrate you better than water. It doesn’t give you energy like a coffee. It’s a bright green, ice-cream-flavoured fizzy drink that makes absolutely no nutritional promises, and yet, it has outlasted empires, economic crashes, and about forty-seven new beverage brands that tried to steal its…

If you’ve ever set foot in a mall in Pakistan, you’ve walked past a Khaadi or a Sapphire store. Maybe you’ve stopped to feel a fabric. Maybe you’ve spent way more than you planned. No judgment here. But have you ever stopped to think about where these brands actually came from? Because the stories behind…

Liquid Death is selling water. Not sparkling water with exotic minerals from a Himalayan glacier blessed by monks. Not coconut water. Not even a fancy electrolyte drink. Just water. In a tall black can with a skull on it. And they’re worth over a billion dollars. If that doesn’t make you stop and stare at…

The Elo drop is more stressful than university exams because it combines real-time public failure, instant performance feedback, and zero room to blame “bad questions.” Unlike an exam that happens once a semester, your Elo rating can drop five times in a single afternoon. Every single drop is logged, visible, and permanent. That’s not a…

When was the last time a sip of something made you feel like you were seven years old again, sitting on your nani’s veranda while summer melted everything around you? That’s Rooh Afza for most of us. And if you think that feeling is an accident, think again. Rooh Afza isn’t just a drink. It’s…

Let’s talk about Rhode. Not the state, the skincare brand that Hailey Bieber launched in 2022 and somehow turned into one of the most talked-about beauty companies on the planet. In an industry obsessed with 12-step routines, 47-ingredient serums, and launching a new product every five minutes, Rhode said: nah. And it worked. Brilliantly! So…

The story is about how Khaadi Kanteen has become an ideal hangout place among the young people in Karachi. Finding a good hangout place in Karachi that is not too loud, not too expensive, and not boring feels like having a second job. You desire a place that will make you feel cool without trying.…

Something shifted in Pakistan a while back. It wasn’t a marketing campaign or a celebrity deal or some viral moment engineered in a boardroom. It was people. The ordinary people sitting in homes, at offices, quietly putting down their Coke and picking up something else. That something else? Cola Next. Born in Pakistan, built for…

Have you ever thought that a mere chocolate cookie brand can scale by posting memes online? That’s what Crumble has done in Pakistan. No TV ads. No celebrity endorsements. No fancy PR campaigns. Just cookies, chaos, and a whole lot of chronically online energy. So What Even Is Crumble? Crumble is a dessert brand selling…