Author: Faheem Sadiq

Banks are strictly professional. But nowadays, you may have scrolled through their Instagram profiles and noticed that their content is heavily targeted towards Gen-Z and Millennials.  That’s a clever strategy to target Millennials since they are now the emerging customer base. Let’s explore how banks create their social media strategies. Prioritizing “Snackable” and Video-First Content…

Whenever you step into a bank, you must feel burdened by the stone walls and dull aesthetic. The fact is that old buildings look extremely formal and serious. The high ceilings, although they symbolize power, also feel intimidating to visitors. They don’t feel connected enough. HBL has changed the outlook of the bank’s interiors. The…

Even if you don’t know the brand by name, you must have seen singers wearing its hoodies and jackets at their concerts. Its designs are always on trend and offer a versatile look. The USP of “fashion at affordable prices” drove its early market penetration. It came in with competitive pricing, earned customer loyalty, and…

The Pakistani YouTube community has shifted the perspective of content creation and personal branding in the country. Successful YouTubers like Irfan Junejo, Sisterology, Junaid Akram, Maaz Safdar, Rana Hamza Saif, Hamza Bhatti, and so on have created an immense impact on the public.  They, and others similar to them, have celebrity-level status in public. They…

The algorithm has made everything so democratized that you don’t need flawless photoshoots and million-dollar budgets to execute a viral campaign. In fact, the more real and raw you go, the more viral your brand will be. If you have a local brand or shop, here are some proven strategies that you can integrate into…

There are 2 major pain points of online grocery shopping in Pakistan: Kasim Shroff identified these issues and developed a quick and reliable solution: Kravemart!  As the co-founder and CEO of Kravemart, Shroff has pioneered a revolution in how Pakistani consumers access their daily essentials.  Let’s explore how Kravemart has changed the look of online…

Motul is a company that’s been around since 1853. Yes, you read that right. Before cars even existed, Motul was already in the lubrication business!  Motul is not just your average engine oil company sitting on shelves gathering dust. They’re innovators who constantly push the boundaries of what lubricants can do.  To help them expand…

Even if you are not into cars and other automobiles, you must have come across a reel or video of an interesting person talking about the nitty-gritty of cars in an engaging way. His name is Suneel Sarfraz Munj, the co-founder of PakWheels. The journey of PakWheels from a simple online forum to Pakistan’s largest…

The real estate market in Pakistan has been extremely cash-heavy and dependent on brokers. In this old-fashioned business style, launching an app and making it the largest marketplace for properties is challenging. Zameen.com accepted that challenge and changed the outlook of the market. It makes it extremely easy for people to browse and find the…